Mattlin Achieves NAR Certification on Diversity



(Lancaster, Ohio) December 6, 2018- Jay Mattlin of Gorsuch Realty has been awarded the At Home with Diversity® certification from the National Association of REALTORS®.

Mattlin joins 20,000 other real estate professionals in North America who have earned the certification after completing an 8 hour course addressing topics of diversity, fair housing and business planning development. The program is designed to meet the nation’s fair housing commitment by educating and equipping NAR’s members with the tools they need to expand homeownership opportunities for the growing number of culturally diverse buyers and sellers in the housing market who identify with groups entailing race, ethnicity, religion, gender, handicaps, familial status, or national origin.

Today, more than one third of Americans are minorities. By 2050, minorities will be the majority. Real estate professionals like Mattlin who adapt to increasing cultural diversity in the market and wisely plan to meet the needs of diverse clients gain a competitive edge and expand opportunities. At Home with Diversity® certification allows REALTORS® to not only apply the multi-faceted skills and tools they learned in the course to business practices, but conveys to clients they’re dynamic real estate professionals with expertise that transcends cultural barriers.

For more information on the At Home with Diversity® certification, visit

Jay Mattlin can be reached at Gorsuch Realty at 740-974-4190 or

5 Confessions on Becoming a Real Estate Agent

If you’re old enough to remember the 1980s, you remember when everyone had that friend, family member, or acquaintance who tried their hand at becoming a real estate agent. Somewhere along the line, real estate became perceived as a glamorous, easy job that anyone could do. But if you’re seriously considering getting into real estate, you should know that it isn’t glamorous or easy. It definitely attracts a certain personality type — strong, independent, and willing to take responsibility for their own success. That’s why not everybody makes their real estate career last! Read on to discover 5 real confessions of successful real estate agents and decide if you have what it takes.

<h3>1. You can’t snap your fingers and get your real estate license.</h3>

Yes, it’s true that in most states, it only takes a few months to become a licensed agent. That’s why so many people are drawn to the idea of giving it a shot. But that doesn’t mean it’s an easy thing to achieve! The state licensing exams are far from simple. Even these days, when it’s easier than ever to get your real estate license online, you have to invest time and money into understanding laws and procedures inside and out. Don’t wait until you’ve finished training to interview brokers, either. It’s not uncommon for a brokerage to ask for additional coursework before letting you jump into the field. This often means even more cash is coming out of your pocket.

<h3>2. Don’t expect to work a little and make a lot.</h3>

How much do Realtors make? It’s enough to make the cost of getting trained and licensed worth it, right? Well, not for everybody. The idea that Realtors have a ton of free time and make huge paychecks is a myth. In reality, it all depends on the sale. Once you start working for a brokerage, they will take a large portion of your commission. Not to mention what you owe in taxes. You’ll also need to use some of the money you have left for business cards, flyers, and other promotional material. Factor in the many hours you spend driving around, answering emails, and talking to the client, mortgage company, and everyone else involved in a home sale, and it’s daunting math. You might not necessarily be making the big bucks for all your hard work.

<h3>3. You have to be the best salesperson around.</h3>

A shy person might hesitate to become a Realtor, and with good reason. You’re selling homes (actually, lifestyles) which are enormous and important purchases, and that means you have to be better than the average person in sales. Real estate agents can gain the reputation of being sharks. They’re often aggressive because they have to be. In every major city, there are thousands upon thousands of real estate agents, and each one depends on commission to make a living. That doesn’t mean that you should be pushy. The best real estate agents know how to network within the industry and gain the trust of their clients. It definitely requires talent.

<h3>4. Dealing with clients can get wild.</h3>

Sure, buyers and sellers might think of real estate agents as unpredictable sharks with questionable negotiation tactics. But what about them? The clients acquired by a real estate agent can vary in crazy ways… and some can actually be crazy. Many real estate agents answer late night phone calls from buyers in tears, cracking under the stress of deciding on their first home. Others are simply impossible to please and looking for a combination of amenities that is either way out of their budget or simply impossible to find. Sometimes, the process of buying or selling a home will reveal cracks in a marriage, and then the real estate agent is right smack in the middle of a couple’s war!

<h3>5. Being your own boss is actually cool.</h3>

When you begin researching how to become real estate agent, the reality can feel a little daunting. But if you’re the type of go-getter who actually enjoys knowing that nobody but you is in charge of your success, you could end up loving this job. There are plenty of days you’ll end up working from the couch in your pajamas, fielding phone calls and thinking up your next strategy for a sale. You have to be a strong organizer and a jack of all trades, but if you can make the industry work for you, there’s no more powerful feeling.

So there you have it. Becoming a real estate agent is not for the faint of heart, but it’s a great job for the right kind of person. You’re part salesperson, part therapist, and part police officer — at least when the neighborhood kids start terrorizing your next open house.

13 Weird Real Estate Facts To Entertain Your Brain

1. The makers of “Extreme Makeover Home Edition” had to downsize their makeovers due to families not being able to afford utility bills.

Photo by Mike Yukhtenko on Unsplash

2. The world’s largest treehouse has over 80 rooms, 10 floors and has taken the builder over 14 years to build.

Photo by Aaron Burden on Unsplash

3. From 1949 – 1952, the white house was completely gutted and rebuilt with concrete and steel beams in place of its original wooden joists.

Image by Wikipedia

4. Fans of the hit TV show “Breaking Bad” continue to drive by and throw pizzas onto the roof of building featured as Walter White’s house.

Photo by Andreas Weiland on Unsplash

5. In 2013, 300 teenagers broke into a home while the owner was away and caused $20,000 in damages. Some of the parents threatened to sue the owner for outing them on Twitter.

Photo by Julián Gentilezza on Unsplash

6. There’s a company that specializes in building secret rooms and hidden passageways (one requires a chess board played in a certain combination to unlock)

Photo by Michał Parzuchowski on Unsplash

7. There are hundreds of ancient stones along the coast of Japan’s tsunami affected areas that says, “Do not build your homes below this point!”

Photo by Aleks Dahlberg on Unsplash

8. There is a machine that transforms concrete rubble into Lego like building blocks. The blocks allow victims of war or natural disasters to construct their own new, earthquake resistant houses.

Photo by Samuel Zeller on Unsplash

9. The Empire State Building makes more money from ticket sales for its observation decks than it does from renting office space

Photo by Osman Rana on Unsplash

10. Built in 1859, the Cooper Union Foundation Building included an elevator shaft in anticipation of elevators someday being invented.

Photo by Jørgen Håland on Unsplash

11. There are castles for sale in France that cost less than a two bedroom apartment in Australia.

Photo by Nirzar Pangarkar on Unsplash

12. The location of Tony Stark’s mansion in Iron Man is the same cliff from Planet of the Apes where the Statue of Liberty is sticking out from the sand.

Photo by Tyler Lastovich on Unsplash

13. Most traditional Chinese temples were designed with curved roofs to ward off evil spirits, which are thought to only move in straight lines.

Photo by Lin Qiang on Unsplash

The housing market does not turn into a pumpkin on Labor Day

A lot of people feel that once Labor Day comes along, the real estate market changes.

It’s true… to a degree.

For instance, families who have to make decisions based upon where their children go to school are more likely to have tried to move before the school year begins. So, people with kids in school may very well decide not to sell or buy a house until the school year is done.

But otherwise, who’s really directly affected by Labor Day, when it comes to buying or selling a house?

Think about it…

There’s constantly:

People moving in and out of the area for job transfers. (Even if they have kids in school.)
People who are retiring and moving out of the area, or downsizing.
Newlyweds buying their first house.
Single people buying their first house.
Sadly, there are deaths, divorces, and desperate times that lead to people selling homes.
That list could go on for pages.

The point is, the real estate market may change more in some markets that are heavily dependent on seasonal sales (think resort / vacation areas). But, even in those areas, people buy and sell throughout the year.

But, in almost every area, it isn’t like Labor Day is the equivalent of the clock striking midnight and the market turns into a pumpkin until Spring.

Maybe there are minor adjustments. But the market doesn’t stop, or entirely turn into a buyer’s market or seller’s market overnight, just because it’s past Labor Day.

So, if you’ve been thinking about buying or selling, or are in the middle of it, don’t be concerned about what you might hear elsewhere. Just ask me, and I’ll help you figure out whether it affects you and your scenario at all.

Lancaster’s New Trash Cans – Just the Facts

Recently, Lancaster Sanitation and City Council passed a resolution for the Sanitation Department to purchase large trash bins or toters for each residential household in the City and new trash trucks to accommodate the new toters. The toters began showing up at citizens’ houses this week and they have generated some questions and confusion.

Q: I generate a lot of trash. What if all of my trash does not fit into the new trash cart?
A: The trash cart is 95 gallons. It is much larger than you think it is. It will hold a lot of trash. However, should you need another trash cart, you may call the Sanitation Department and request another. An additional cart is $25 for the cart and then an additional $3 per month for the trash. You could also save trash for the following week or schedule a bulk pickup for an extra $25.

Q: How much extra is this going to cost me?
A: Those currently paying $13.50 on their Lancaster Utility bill will receive one 95-gallon trash cart. Those paying $9.00 on their Lancaster Utility bill will receive one 35-gallon trash cart.

Q: May I continue to use my current trash cans?
A: You can but you must contact the Sanitation Department and let them know that you will be using your own cans IN ADDITION to the City provided trash carts. They will then issue you a sticker to attach to your personal trash can.

Q: When do I start using my new City of Lancaster trash cart?
A: Immediately. At the next trash collection day, sanitation will pickup your new trash cart.

Q: Why aren’t we using this money to start a recycling program?
A: I honestly ask the question all the time of why do we not have a recycling program in the City. What you’re really asking is why we don’t have a curbside recycling program. There are multiple recycle trailers throughout the City to drop off your recyclables. Community Action on E Main St also has a recycling program.

Q: What if I move? What happens with the trash cart?
A: The trash cart is assigned, by serial number, to your current address. The cart should remain at the address it was assigned and your new address will have it’s own trash cart. If it does not once you move, call the Sanitation Department and they will get you a new one.

Q: What are my responsibilities with the trash cart?
A: Your only responsibility is to keep the trash cart clean. If something should happen to your trash cart, the Sanitation Department is responsible for repair and maintenance.

Q: How should the trash cart be placed on trash day?
A: Well, the Sanitation Department has laid out several guidelines for this –

  • Place as much trash as will fit in the cart, with the lid completely closed.
  • Trash carts must be placed within 3 fee of the street edge or alley with lid opening facing the street and the wheels toward the residence.
  • Trash carts must be placed at least 3 feet from any tree, pole, mailbox, etc., and at least 10 feet from parked cars.
  • Additional trash cannot be stacked on top of the trash cart.
  • Multiple trash carts must be spaced 3 feet apart.
  • Trash carts must be set out at the street edge or alley by 7:30 a.m. on your scheduled pickup day.

Q: What do I do with yard waste? Does it go in the trash cart too?
A: Yard waste must be tied in bundles not exceeding four feet in length and two feet in diameter and weighing no more than 50 pounds each. It can also be placed in biodegradable paper bags weighing no more than 50 pounds each when loaded with yard waste. Co-mingling yard waste with trash within the same container is PROHIBITED. ALL yard waste must be set out at the curb in front of the residence.

Q: What do I do with my old trash cans?
A: If you have old cans that you wish to dispose of, you may set them out with your new trash cart and label the old trash can with a note that reads “TAKE CAN.”

Q: Do I have to use the new trash cart?
A: No. You may call the sanitation department and opt out but the trash can you plan to use must be approved by the sanitation department.

If there are additional questions, the Lancaster Sanitation Department is happy to answer any questions you may have. Their number is 740-687-6660.

Here’s What Real Estate and Independence Day Have In Common

What’s the first thing you think of when you think 4th of July?

Probably fireworks, right?

Okay, maybe you think about barbeques, pool parties, or parades first.

The point is, the first thought for most people isn’t about the nitty-gritty that we’re actually celebrating — our independence as a nation.

Deep down, we all know that’s what it’s all about. And we respect it. But, we’re also human. Who can blame us for enjoying our freedom watching fireworks, without giving all that much thought about everything our founding fathers did to get us here?

So it is in real estate…

There’s a lot of focus on the “fireworks” in real estate. The big, glorious, flashy, exciting moments. Like…

  • The moment your house first hits the market.
  • Seeing the pictures of your house all over the Internet.
  • Throngs of people walking through your first open house.
  • Receiving offers from buyers…maybe even multiple offers.
  • Going under contract.
  • Walking into “the” house, and falling in love with it.
  • Making an offer on the house you love, and having it accepted.
  • Closing on the sale or purchase of your home.

All really exciting “firework” moments.

But they’re not the full story. There’s a lot of stuff behind the scenes in order to get to those fun, celebratory moments. A lot of thought, knowledge, skill, and work… Not necessarily fun, or sexy stuff. But it’s all important. It’s all necessary to get to those exciting “fireworks” moments.

Not that the behind the scenes stuff should be something you think about. As a consumer, you should enjoy the glorious moments. Leave the nitty-gritty to your agent.

Just know that there’s more to it than the “fireworks” you want to see when you buy or sell a house.

Less Than 5% of Homes In The US Have Negative Equity, Making It An Ideal Time To Sell For Most Homeowners

After the housing crisis of 2008, many homeowners found themselves “upside down” on their properties, with their mortgage balances significantly higher than the value of their home. According to Zillow, negative equity in the US peaked 31.4% in Q1 of 2012, meaning nearly one-third of all mortgage holders in the US owed more on their homes than it was valued.

But luckily, the housing market has rebounded from the housing crisis, and homeowners have almost completely regained equity in their homes. According to CoreLogic’s most recent Home Equity Insights report, in Q4 of 2017 only 4.9% of all mortgaged properties had negative equity, with the number of homes with negative equity dropping 21% year-over-year (from 3.2 million homes to 2.5 million homes).

The Takeaway

If you’ve been thinking about selling but were waiting for your home to recover its value, now is the time to make a move. The dramatic decrease in negative equity, combined with the current inventory shortage, make it an ideal time to sell and to get the most value for your home.

Curious about your home’s value? Click here for a no cost and no obligation market analysis!

15 Man Caves To Inspire Dad This Fathers Day

Man caves are a great way for a guy to get out of the hustle and bustle of life and get into his own element. Maybe his thing is automobiles, a particular sport, or geeking out on science fiction. Whatever the case may be, here are a few ideas for you gents to consider when creating your own sacred testosterone zone.

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Happy National Best Friend Day!

It’s National Best Friend Day and, as far as I can tell, it began as a hoax. Someone apparently started it by using a hashtag online, and people jumped on board and made it into something.

In the least, it is an “unofficial” National day at best. It isn’t “real”.

But, it got me to thinking…

Real estate agents tend to get really friendly with clients while we’re looking for a home, or selling one. Almost like family in some cases.

Then, once the process is over, we can lose touch. Not entirely. It’s just that we don’t end up having that day-to-day interaction. And it can seem like maybe the friendship we developed was not genuine. Not “real”.

But, like true best friends, the friendship we develop with our clients is real. Best friends can be apart, or not even speak for days, months, even years, and come back together without feeling like they missed a beat.

The same goes with real estate agents and their clients…

It isn’t like the friendships we create with our clients aren’t real. They are. But, the life of an agent, and the involvement with our clients is much more intense while we’re working with them.

What “flavor” is your house?

Today, June 1st, is National Doughnut Day! I thought I’d give you a heads up, so you can get out early and grab your favorite doughnut before they’re all gone.

Have you been to Donut World in Lancaster? Best donuts around! And voted best in Fairfield County – two years in a row!

You ever notice how there’s always the same lame doughnuts sitting on the rack after the morning rush? They’re usually either super boring, or way to “out there” for most people.

No big deal. They’re doughnuts. They’ll get donated or tossed in the trash at the end of the day.

But I see a similar thing happen in real estate, and it is a big deal…

The houses everyone wants tend to sell quickly. They don’t stay on the “shelf’ very long. But there’s always some that just seem to be left to linger on the rack. And they tend to be the ones that are super boring, or way too “out there” for most home buyers’ tastes. (Or just way over-priced.)

So, keep the following in mind for when you go to sell your house…

You don’t want your home to be too boring, or too defined either. There’s a middle ground. Make sure your house is the “flavor” most buyers favor.

(And always feel free to give me a call for any thoughts on what the flavor is lately. I always have a good idea of what buyers are biting on.)

Now, go enjoy a doughnut…